pages: Mayor'sEconomicDevelopmentAdvisoryPanel/EconomicRecoveryTaskForce/2019-12-05.pdf, 1
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Mayor'sEconomicDevelopmentAdvisoryPanel/EconomicRecoveryTaskForce | EconomicRecoveryTaskForce | 1 | APPROVED MINUTES OF THE MAYOR'S ECONOMIC DEVELOPMENT ADVISORY PANEL REGULAR MEETING OF THURSDAY, DECEMBER 5, 2019 CONFERENCE ROOM 391, CITY HALL 2263 SANTA CLARA AVENUE - 6:00 PM 1. CALL TO ORDER Chairperson David Mik called the meeting to order at approximately 6:03pm. 1-A. Roll Call Present: Gia Schneider, Tim Karas, Mike Rose, David Mik, Adam Elsesser, Debi Stebbins, Brock Grunt, Madlen Saddik (via teleconference), Warren DeSouza. Absent: Remy Monteko (excused). Lois Butler (secretary) and Eric Fonstein are present as staff to the Commission. 1-B. Panel Introductions and Introduction of City Manager Tim Karas - President at College of Alameda, Gia Schneider - President and CEO of Natel Energy, David Mik - Power Engineering Construction, Adam Elsesser - Chairman and CEO at Penumbra, Brock Grunt - Operations Manager for McGuire and Hester, Debi Stebbins - Executive Director of City of Alameda Health Care District, Madlen Saddik - President and CEO of Alameda Chamber of Commerce, Michael Rose - "Mad Scientist" at Semifreddi's Bakery, Warren DeSouza - CFO at Sila Nanotechnologies, Eric Levitt - City Manager. 1-C. Welcome to New Members and Brief Review of Panel History and Purpose. Key points: purpose is to improve business climate, and provide strategic policy and tactical advice for business attraction and retention, ambassadors to potential businesses, network, advise on policy issues, and to report key issues and support special projects/requests from City Council for a variety of industries. Meets 1-2x/yr as needed. Members serve a two-year term. 2. ORAL COMMUNICATIONS - PUBLIC None. 3. UNFINISHED BUSINESS None. 4. REGULAR AGENDA ITEMS 4-A. 2019-7520 Discuss and Provide Guidance for a Citywide Economic Development Branding Campaign Staff Member Butler presented staff report on developing a Citywide Economic Development Branding campaign. Key points: logo outdated; need for cohesive overall branding messages; requesting input on important points for branding RFP to be submitted to City Council; business parks Marina Village and Harbor Bay both currently rebranding; purpose of rebranding to update messaging, encourage and retain businesses, use for tourism, use for Econ Dev communication (mixers, supporting | Mayor'sEconomicDevelopmentAdvisoryPanel/EconomicRecoveryTaskForce/2019-12-05.pdf |