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189 | Commissioners who expected to pay the $15 rate starting on May 1 were told by Pro Shop staff that no such rate existed, so they had to ask to be counted as employees in order to be properly charged. She instructed Mr. Lillard to have the Commissioner rate set up as soon as possible. A general discussion ensued regarding possible ways to enhance Golf Complex revenues by changes to greens fees. The Golf Commission approved a recommendation to City Council to (1) equalize rates on the Clark and Fry courses by bring Clark rates up to Fry rates, (2) create a "super super" twilight rate of $10 per round after 6:00 p.m. on a 90-day promotional basis, and (3) raise the weekend rate at the Mif Albright course from $7.00 to $9.00. Mr. Lillard was asked to present these proposals to City Council as quickly as possible. Chair Sullwold asked Mr. Lillard and Mr. Robason if either had any additional revenue-enhancing ideas for the Golf Commission to consider, but neither could think of any. Both were encouraged to come forward immediately if they had any new ideas, or if any new ideas were suggested to them. 4-D Discussion on marketing plan by Secretary Delaney. Chair Sullwold read an e-mail dated May 21, 2008, from Secretary Delaney as follows: I have secured an individual who will add a great deal to our marketing discussions. He is available after June 6th, thus I plan to schedule an input and brainstorming session shortly after that. It would be a 5-hour meeting initially to discuss issues, characteristics of the course/facility, competitive activities, other entertainment facility events, etc. The objective is to find a common ground to begin the brainstorming session. There would be a second meeting to get into actual strategic issues, messaging and maybe some creative approaches. Execution efforts will come from the second meeting. We'll also want to consider how we measure our efforts (i.e. ROI and impact). All of this will be part of our discussions. I would think we should have no more than 7 people involved. 3 Commissioners, 2 course staff (Mike and Dale), one "friend" of the course (Tony Corica?) and my professional contact (Larry Kurtz). Any more than that and it becomes difficult to manage. As chair, you need to decide if you want to be a part of the process or want to be one of the decision makers who reviews the task force recommendations and blesses them. Once that is done, you and I (and the commission) would present our thinking and plans to the council/mayor. We will need someone like yourself to view this effort separately to make sure we are thinking correctly and not getting caught up in our own beliefs. If you chose to take that role, I see us communicating to you after each meeting to offer insights to what we discussed and to give you insight to our next steps. The Golf Commission felt that only one member should be on this committee, and the other three members present felt that the committee member should be Chair Sullwold. Former Golf Commissioner Tony Corica agreed to serve on the committee as well. Chair Sullwold will contact Secretary Delaney to get this ball rolling. Chuck Corica Golf Complex Page 3 06/16/08 Golf Commission Minutes |