pages: PlanningBoard/2012-06-11.pdf, 6
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PlanningBoard | 2012-06-11 | 6 | later date. She stated that she is generally pleased with the plans and likes the seagull. She questioned the placement of the Alameda Landing text stating it seem illogical to read from bottom to top, and suggested that it be changed to read from top to bottom. She requested a materials board. Mr. Thomas stated that the Board can approve the plans with a condition that the materials board is presented prior to approval of the building permit. Board member Henneberry said he likes the design of the Alameda Landing Shopping Center signs but does not like the tenant signs, stating the additional Target signs are excessive and unnecessary. He suggested that the 67 square foot sign is large and should be reduced in size or completely removed. Board member Knox White concurred with Board member Henneberry regarding the size of the sign and suggested smaller or narrower signs. Board member Ezzy Ashcraft stated that she doesn't have a problem with advertising the stores by the signs. She stated that the signs are directional and will assist people in directing them into the shopping center. President Zuppan stated that she finds the sizes of the signs acceptable and the signs appear to her to be proportional. Board member Knox White clarified with the Assistant City Attorney that the directional sign at the corner of Stargell and Mariner's Square Loop is off site and therefore requires a Use Permit. Assistant City Attorney Farimah Faiz, stated that for the time being the directional sign at the corner of Stargell and Mariners Square Loop should be severed from the discussion. Board member Henneberry clarified that the sign is generic and similar signs can be viewed anywhere. He stated that the city does not want a generic sign of that magnitude. Board member Knox White motioned to exclude the off-site sign from the program and approve the sign design with a condition that staff work with Catellus on the lighting issues, specifically the brightness, light cast, and hours of operation, and the materials board with correct colors be brought back to the Board for design review, and the primary tenant sign be reduced in size to no more than 50 square feet. Board member Henneberry seconded the motion. Board member Ezzy Ashcraft suggested that since the size of the sign is changing perhaps the Board should just ask for new designs. Vice President Burton suggested that the motion be worded to state that as long as the sign does not exceed 50 square feet and then the Board would not have to review the changes. Board member Knox White stated that the Board is approving the "massing" of the signs Page 6 of 10 | PlanningBoard/2012-06-11.pdf |