pages: PlanningBoard/2012-06-11.pdf, 5
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PlanningBoard | 2012-06-11 | 5 | 9-B. Alameda Landing Retail Center Sign Program - Applicant: Catellus LLC- A public hearing to consider a Sign Program for the future Alameda Landing Retail Center. Environmental Determination: Categorically Exempt pursuant to CEQA Section 15301 (g) new copy on and off premise signs. Scott Cuyler, Square Peg Design, gave brief presentation President Zuppan opened the public comment period. Diane Lichtenstein, resident, objected to the tenant signs stating that they are not welcoming. President Zuppan closed the public comment period. Board member Köster spoke in overall favor of the signs and likes the use of recycled materials. He stated that the Target Sign in the square box is not attractive. Board member Knox White echoed the previous comments and expressed concerns with the tenant signs stating they detract from the building and he questioned their necessity. Vice President Burton stated that he is pleased with the overall sign program and the composition of the signs work well. He expressed concern with the readability of the Alameda Landing sign as well as the illumination of the signs. He inquired about the brightness of the signs and if there would be a limit on the hours per day that the signs will be illuminated. Mr. Cuyler, responded that the signs are sized appropriately according to site lines and that the graphic is the only part of the sign that will be illuminated. Mr. Thomas responded that a diagram showing the range of illumination the sign will cast can be required as part of the building permit application. He also stated that the Board can attach a condition regarding nighttime illumination to the permit. Sean Whiskeman, Catellus, stated that the signs illumination is adjustable and suggested that they be turn down to "security level" lighting, when the shopping center closes for the night. He said the store hours change during holiday and the hours of operation differ between retail and restaurant. Vice President Burton suggested that a condition of approval be drafted, directing staff to work with the developer to refine light levels and develop a light schedule so lights are not on 24/7. Mr. Whiskeman clarified that the tenant signs, with the exception of Target, are representative images and could look a little different. He clarified that the size of the "entry" signs has been modified to be more subtle. Board member Ezzy Ashcraft suggested that since residential units on 5th Street will not be completed for at least a year, that the Board approve the plans and revisit the lighting at a Page 5 of 10 | PlanningBoard/2012-06-11.pdf |