pages: PlanningBoard/2008-04-28.pdf, 9
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PlanningBoard | 2008-04-28 | 9 | art plaques. He noted that Kohl's did not merchandise show windows, and he believed the center could install fountains or art in lieu of putting in a show window that would likely be covered by a graphic. He believed the current design was sufficiently articulated and followed the flavor of the center. He was confident that a more interesting walk would be possible. They would also maintain shop space along the mall with a strong pedestrian walkway. He noted that the height of the sign was 12 inches taller than Safeway, and added that he would find out the total square footage of the sign. He noted that Kohl's originally wanted an entryway on the west, but Harsch felt that it would be more valuable on the mall. Monique Lee, Harsch, displayed and described the bike rack area. President Cook requested that the applicant address the color schemes of the building, and noted that there was a lot of beige in the elevations. Jeff [Stohl], Shrader and Holt, Kohl's project architect, noted that they originally had the entrance plan to make it pedestrian friendly. The developer requested that the entrance face the pedestrian mall, and Kohl's has since added trellis elements, landscaping and pilasters to break it up. He noted that they had been working with Field Paoli on the color scheme, and the elevations presented muted earth tones. They would like to keep that general scheme, and added that they could pop out some more true to life colors. In response to an inquiry by Board member Ezzy Ashcraft whether color and material boards had been brought, Mr. [Stohl] replied that they used materials consistent with the existing Towne Centre buildings. They were refacing the aggregate with new wood paneling and arbors, as well as a tile selection near the entrance that also featured glazing. Vice President Kohlstrand noted that the positive transition of Towne Centre had featured a lot more transparency, and noted that Harsch captured that concept where the small- scale buildings were being added in the corner. She was concerned that the warehouse look would interrupt the existing Center visuals. Mr. Stohl noted that Kohl's used the interior of the walls to display merchandise from within the store. He noted that the store needed as much inside wall space as possible to follow the merchandising plans. Jeff Pool, Manager of New Store Development, Kohl's Department Store, noted that four of the five Kohl's stores that would be developed in 2008 would be 88,000 square feet. He noted that sometimes there was a gap regarding the nature of Kohl's business. He noted that there were 15 stores within the San Francisco metropolitan area, and that they were publicly traded on the New York Stock Exchange with annual sales of $16 billion. Their mission statement was to be a family-focused, family-oriented specialty department store for the nation. He noted that Mervyn's was 84,000 square feet. He noted that their plan for the interior wall displays created a struggle in 2006 as the developer's needs were set against the store's need to create sufficient revenue. He noted that they have recently found ways to accommodate form and function. He noted that they had no show Page 9 of 17 | PlanningBoard/2008-04-28.pdf |