pages: PlanningBoard/2005-08-08.pdf, 8
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PlanningBoard | 2005-08-08 | 8 | that "signs cannot exceed or cover more than 25% of the glazing area. He added that the glazing area was defined in the ordinance, and that any window sign cannot exceed ten square feet each. Ms. McNamara believed that the purpose of a sign ordinance was to control the size of retail signs, and was very concerned that the size had been doubled and tripled for retail advertising purposes. She believed the sign ordinance should be adhered to more closely. She believed the current signage was disproportionate to signage in the rest of the city. Mr. Piziali noted that the Walgreen's sign did exceed the normal signage in the City, after go to City Council. He would not support the Nob Hill gasoline sign being the same size as the monument sign. President Cunningham agreed with Mr. Piziali's sentiments regarding the monument sign. Mr. Piziali did not see any need for both signs to match physically in height, and added that the service station sign was huge. Ms. Mariani agreed that the signs, especially the gas station sign, should be scaled down, and suggested continuing the item. President Cunningham concurred with the Board members regarding the gas station sign, and suggested that the mass be reduced by removing some of the arched elements on top. He would like further discussions regarding the window signs, and believe that 25% window coverage contradicted the intentions of the Design direction ordinance. Mr. Qualls noted that this center faced Tilden, which was a fairly major thoroughfare, and that there were not many homes adjacent to it. He did not feel there was quite as much friction as the Board members perceived. With regard to the window signage, he noted that he respected the Board's perspective and preferred to focus the in-window signage to the parking lot side, as opposed to the water side. He would like to see a more open perspective to the water. Ms. McNamara noted that it would be helpful to have a conceptual drawing of how the signs were proportional to the buildings that surrounded them; she believed that would put the project more in context. Mr. Piziali would like to see an option with slightly smaller signs, and did not believe that people would miss the shopping center without them. President Cunningham would support concentrating the estuary-side signage more to the parking lot side. Ms. McNamara emphasized her belief that the bright illumination and very large signs were not necessary. Planning Board Minutes Page 8 August 8, 2005 | PlanningBoard/2005-08-08.pdf |