pages: GolfCommission/2010-01-21.pdf, 5
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GolfCommission | 2010-01-21 | 5 | 4-B Discussion of Proposal to operate Mif Albright Course through a non- profit corporation Joe VanWinkle has put together an organization plan including establishing teams in the areas of legal risk, ground finance accounting, golf expertise, fundraising and corporate sponsorship, and programming which involves kids, golfers and non- golfers which all represent opportunity. An action plan has been put together and has started dealing with the people who are doing these different streams of work. He briefed Norma Arnerich for Alameda Junior Board and that will be calendared when they are ready. An alignment of a calendar of events has been made through next summer. A business plan has been drafted which includes segmentation, targeting and benchmarking various ideas that other Par 3 courses are doing across the country. In 1985 the City of Baltimore decided to form a non-profit corporation which included five major golf courses. San Antonio also did this a few years ago which included seven major golf courses. Buttonhole in New Jersey has been operating since 2001 with good sponsorship programs. It is only open half of the year and all the funding works. Competitive analysis has been done in the local market, and he has looked at the operations issues in terms of office and turf management, golf course maintenance and landscaping, and water issues. He has received verbal approval for a grant from a local entrepreneur in Alameda and also has a list of other grants and other fundraising ideas. Joe believes they might not have to hire any full time employees, it can be done with contracted services. Regarding the financials, the course is basically at a breakeven point without the overhead allocation. The breakeven amount for the month is $5,000 with last month only bringing in $4,000. 122 rounds were $1.00 each, but if they are an NCGA member, we receive $7.00 from the NCGA. If 50% percent of the Seniors Club, Men's Club and Ladies Club play this course once a month (300 players) that equates $32,000 annually. He asked the Golf Commission to provide the data to him and permission to organize volunteers through posting a flyer on the premises. Chair Sullwold stated that she believed that would have to be permitted by the City Manager and that she would follow up if they have permissions to post such flyers. Joe then asked the Junior Golf Club to possibly have an "Opening Day" to sign up more juniors. Chair Sullwold asked Joe if any other non-profit organizations have been asked if they were willing to take over this facility. He stated that he had been in contact with Alameda Junior Club, The First Tee and a non golf non-profit organization. Operating the course through a First Tee affiliation was discussed. Norma Arnerich stated that the Alameda Junior Golf Club would like to have a chance at looking at operating the course. Another organization discussed was Pro Kids which doesn't run courses, but brings in tournaments and other events. Mrs. Arnerich also stated that she wants to set up a meeting with David Betters who runs a non profit course at the fairgrounds and is willing to work with the Junior Golf Club. Chair Sullwold thinks the Golf Commission should be ready with a presentation to City Council at the time of the RFP recommendation. Discussion ensued as to who would be in charge, who would maintain it and what amount of capital would be needed. Chair Sullwold stated that this topic was brought up at an Alameda Women's Golf Club general meeting last Thursday and she received commitments of donations in the amount of $2,175 for the start-up costs and since then another - 5 - Golf Commission Minutes -Thursday, January 21, 2010 | GolfCommission/2010-01-21.pdf |