pages: GolfCommission/2007-05-16.pdf, 1
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GolfCommission | 2007-05-16 | 1 | ALAMEDA GOLF COMMISSION MINUTES OF REGULAR MEETING Wednesday, May 16, 2007 1. CALL TO ORDER Chair Bob Wood called the regular meeting to order at 6:33 p.m. in Room #360, Alameda City Hall, 2263 Santa Clara Avenue. 1-A. Roll Call Roll call was taken and members present were: Commissioner Betsy Gammell, Vice Chair Ray Gaul, Commissioner Bill Schmitz, Secretary Jane Sullwold and Chair Bob Wood. Absent: Commissioner Bill Delaney and Commissioner Sandré Swanson. Also present were Interim Golf General Manager Dale Lillard and Golf Services Manager Matt Plumlee. 1-B Approval of Minutes -Special Meeting of April 4, 2007 and the Regular Meeting of April 18, 2007. The Commission approved the minutes unanimously. 1-C Adoption of Agenda The Commission adopted the agenda unanimously. 2. ORAL COMMUNICATIONS 3. COMMISSION COMMUNICATIONS None. 4. AGENDA ITEMS: 4-A Presentation by National Golf Foundation Regarding Golf Complex Operational Review. The Interim General Manager introduced Ed Getherall of the National Golf Foundation (NGF), the consultant firm hired to perform the operational review. Mr. Getherall gave a brief overview of how the information for the study is compiled. The study has several components; the first component is the financial analysis, operating history and operating efficiencies, the management structure and current trends. The second component will look at what capital improvements should be made with the limited resources. The third component is researching where the Complex stands in the current marketplace and the local competitors. It was noted that the market has changes quite a lot over the past 10 years. He noted that rounds and revenue have dropped while expenses have risen. This trend is not only seen at Chuck Corica Golf Complex but in municipal golf all across the region and all over the country. He stated that 10 years ago 90% of NGF's work was doing feasibility studies for new golf courses and currently 90% is doing operational reviews for City owned municipal golf courses, Municipal Golf Courses are facing common issues, the largest being rapidly rising labor expenses and flat or Chuck Corica Golf Complex Page 1 5/16/07 Golf Commission Minutes | GolfCommission/2007-05-16.pdf |