pages: CityCouncil/2015-10-20.pdf, 11
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CityCouncil | 2015-10-20 | 11 | The Finance Director continued her presentation. Councilmember Ezzy Ashcraft inquired if the City does not fix storm drains it would cost even more. The Finance Director responded in the affirmative; stated staff is trying to find potential funding sources for projects, otherwise the General Fund will be used. Mayor Spencer read an example from staff: total revenue from a $25 parcel tax would be approximately $520,000 annually; stated $25 is significantly lower than the School District parcel tax. Councilmember Ezzy Ashcraft stated that she does not want Council to decide between the two options of parcel tax versus assessment district without an analysis of revenue generated; inquired when will Council receive said information. The Finance Director responded it would depend on the direction. Councilmember Ezzy Ashcraft stated Council needs the information to make an informed decision. In response to Councilmember Ezzy Ashcraft's inquiry, the Interim Public Works Director stated an assessment district is where property owners pay an assessment and receive enhanced maintenance or some special benefit through the paid assessment; the question of how much the property owner will pay and how much revenue would be generated depends on how far the City goes; if the City tries to recover the $45 million shortfall and upgrade the storm drain system in the next 20 years, that cost would be $200 per parcel. Councilmember Ezzy Ashcraft stated staff wanting to go the poll; she would not move forward without any polling data. Expressed support for the TBID which puts money in the hands of the people that are trying to bring in tourism; urged Council to direct staff to continue with said project: Kari Thompson, Chamber of Commerce. Urged the tourism funds come from business other than just hotels; her vision is a hybrid plan where not only the hotels, but all businesses included in tourism to make more money; marketing people would know how to brand and focus on tourism; discussed the City of Oakland's model, which should be followed and is managed by a Board of Directors: Karen Bey, Alameda. Councilmember Oddie stated it would be good to see the expansion to different services for the UUT; a sales tax increase should not be pursued; he agrees with the TBID idea; as with other districts, staff would have a presence on the board that runs the TBID and Regular Meeting Alameda City Council 11 October 20, 2015 | CityCouncil/2015-10-20.pdf |