pages: CityCouncil/2015-09-15.pdf, 22
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CityCouncil | 2015-09-15 | 22 | Mayor Spencer- 1. *** Mayor Spencer called a recess at 12:15 a.m. and reconvened at 12:21 a.m. *** CITY MANAGER COMMUNICATIONS None. ORAL COMMUNICATIONS, NON-AGENDA None. COUNCIL REFERRALS (15-562) Consider Directing the Interim City Manager to Draft a Policy or Strategy to Increase the Transient Occupancy Tax (TOT) Above the Current Rate of 10%, with a Portion, or All, of Revenues Attributable to the Rate Above the Original 10% Dedicated to Specified Visitor-Serving Activities. (Councilmember Daysog) Councilmember Daysog gave a brief Power Point presentation. Stated creating a new tourism industry would be a way to grow the City's economy, which is a tremendous opportunity; stated other Bay Area cities have been moving forward: Karen Bey, Alameda. Mayor Spencer inquired how an increase in the TOT would be approved. The Interim City Manager responded a TOT increase requires a vote of the people and would need to go on the ballot. In response to Councilmember Oddie's inquiry, the City Attorney stated the TOT would require a two-thirds vote if it is designated to a special fund; if Council wants to direct staff, the Interim City Manager could come back with recommendations. Vice Mayor Matarrese moved approval of following the recommendation of the referral and for the Interim City Manager to come back with a strategy to increase the TOT. Councilmember Ezzy Ashcraft seconded the motion. Under discussion, Councilmember Daysog stated that he would be okay if the recommendation returns with a different percentage. Mayor Spencer stated more help is needed cleaning up streets and maintenance after visitor serving events; inquired how the additional funds from the tax would be applied to a specific position. Regular Meeting Alameda City Council 21 September 15, 2015 | CityCouncil/2015-09-15.pdf |