pages: CityCouncil/2013-07-23.pdf, 23
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CityCouncil | 2013-07-23 | 23 | (13-369) Recommendation to Endorse Comments on Alameda Point Conceptual Planning Guide. The Chief Operating Officer - Alameda Point gave a brief presentation. Vice Mayor Ezzy Ashcraft stated the Guide is really fun to read; the staff report noted the document represents 17 years of previous planning documents and efforts; the City has been working on the issue for a long time; moving forward is exciting; compressive planning information has gone into the Guide; the Planning Board has suggested specific changes to the Guide; one suggestion was to add language to clarify parks and open space are to be used for employees as well as residents; requested an explanation. In response, the Chief Operating Officer - Alameda Point stated the Guide specifically states parks are for residents; stated a Planning Board member noted parks are also for employees; another solution would be to take out language about parks being for residents since parks are for everyone. Vice Mayor Ezzy Ashcraft noted the Recreation and Parks Director's presentation tonight revealed parks are used by residents more than nonresidents, but parks are open for everybody; stated the list of stakeholders includes the West Alameda Business Association (WABA), commercial and residential development professionals, Alameda Point commercial tenants, and others; inquired why the Park Street Business Association (PSBA) is a stakeholder. The Chief Operating Officer - Alameda Point responded both WABA and the Chamber of Commerce were included; stated PSBA was added just to be as inclusive as possible and to have all business associations involved in the process. Vice Mayor Ezzy Ashcraft noted Park Street is a long way away; stated broad-based community outreach will use the website, social media and editorial board briefings in both the print and online media; listed media groups; questioned whether other journals, such as the San Francisco Chronicle, East Bay Business Times, and San Francisco Business Times, should be included; stated the net should be cast wider than the City limits to attract potential businesses and investors; that she is pleased there is room for new architecture in new areas while the historic nature of the historical zone would be respected; the Guide talks about business retention and attraction and notes initially, compromises need to be made to retain and attract business; inquired what is meant by compromises needing to be made initially. The Chief Operating Officer - Alameda Point responded one idea was regarding parking pricing; stated transit use is encouraged in areas which have high parking demand; customers might not want to go to a retail location which charges for parking; charging for parking initially would only discourage people from going to the location; including parking pricing in the City's tool kit could be used to address concerns regarding successfully attracting retail customers long term. Regular Meeting Alameda City Council 22 July 23, 2013 | CityCouncil/2013-07-23.pdf |