pages: CityCouncil/2012-04-03.pdf, 9
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CityCouncil | 2012-04-03 | 9 | would like to restore the course; stated Greenway Golf wants to change the south course into a links course on the theory that a links course would drive traffic and bring in more golfers; Council needs to make a psychological and financial determination; Council needs to determine what would make golfers happy and which golfers would be happy. Mayor Gilmore stated the issue goes back to how to increase revenue; a links course might provide a marketing edge because of being new and different; some local golfers might be unhappy but having the convenience of driving five minutes to the Golf Course cannot be beat. Mr. Sams stated playing conditions are important; however; the most important thing is where golfers' friends play; many residents play with non-resident friends; golf courses have lost a lot of resident players because non-resident rates went up so high; both firms do an outstanding job maintaining golf courses. The City Manager stated the whole process has been different because plans for the Golf Course have been kicked around for at least six years; staff intends to bring a report to Council for a decision on May 15th Councilmember deHaan stated that he understood that the next step would be to submit the proposals to the review committee. The City Manager stated the proposals would be presented to the review committee [prior to May 15th]. Councilmember Tam stated the process started because Council wanted to find a way to preserve the golfing experience with a municipal golf course for residents and youth; Council had to find a way to generate revenue in order to preserve the golfing experience; having a golfing experience that benefits residents is important; that she would like to see a lower rate for residents and preserve lower rates for youth and seniors; the golf issue is similar to what the City experienced with the theater; people commented that they would be happy with just one screen and that multiple screens were not needed; however, multiple screens were necessary to make marketing viable; that she will rely upon staff to advise which option would be the best for the future. Mayor Gilmore called a recess at 10:12 p.m. and reconvened the meeting at 10:18 p.m. * Vice Mayor Bonta thanked KemperSports and Greenway Golf for good presentations; stated both presentations are strong; the chart presented by Mr. Sams is excellent and clarifies projections; that he would like to have staff provide a similar chart comparing "green" management; ensuring that both companies would have the ability to fulfill promises is important, particularly on delivering front end capital improvements; Greenway Golf has a distinct vision, which is new and bold; that he has no idea whether Regular Meeting Alameda City Council 9 April 3, 2012 | CityCouncil/2012-04-03.pdf |