pages: CityCouncil/2009-12-02.pdf, 11
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CityCouncil | 2009-12-02 | 11 | a retail development; people want stores similar to Emeryville; inquired how high end stores make decisions about where to locate and whether said stores would go in next to a Target. Mr. Whiskeman responded the City is an Island with a primary trade area that can only rely on Alameda, which is almost always not enough; high end retailers end up in communities with a greater draw; provided examples; stated there are exceptions. Commissioner Matarrese stated limitations are understood, but the project needs to be sold. In response to Chair Johnson's inquiry regarding retail leakage, Mr. Whiskeman stated Target has been trying to locate in Alameda for ten years. Chair Johnson stated the City needs to be ready to proceed when Target is ready. Commissioner deHaan noted Bridgeside did not live up to expectations; stated Catellus is required to inform the City about the type of businesses that will be built. Mr. Whiskeman stated the retail industry has changed disposable dollars have evaporated; the way people shop is changing. In response to Chair Johnson's inquiry about current leakage numbers, Commissioner Tam stated the 2006 leakage report shows the City loses $0.74 of every $1.00. Commissioner Matarrese stated quarterly updates are important to ensure months do not go by without addressing where things are going and the Commission can help manage the process and set priorities an objectionable project will not go forward because times are tough; the Commission will not let Target slip through the City's fingers. Chair Johnson stated standards should be set in advance for businesses trying to locate in Alameda the City's procedures need to be set so locating in Alameda is not a multi-year process. Commissioner Gilmore stated the Commission looks forward to Catellus returning in three months time for additional discussions ; public, developer and tenants expectations need to be managed for development projects; the City's task going forward is to let everyone know how long the process takes and what is possible. Special Joint Meeting Alameda City Council, Alameda Reuse and Redevelopment Authority and 11 Community Improvement Commission December 2, 2009 | CityCouncil/2009-12-02.pdf |