pages: CityCouncil/2008-08-19.pdf, 10
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CityCouncil | 2008-08-19 | 10 | Mayor Johnson stated that rate increases have occurred, but operating expenses have increased also. Ms. Sullwold stated that the 2007 rate increase was insignificant, and had no impact on demand for play. Councilmember Matarrese stated the motion recognizes the Golf Commission's work; there are not too many other choices the cost to produce a round of golf is approximately $39.00, and fees are less than $39.00; the golfing public needs to help save the Golf Course. Councilmember Gilmore thanked Ms. Sullwold for providing the history on fee increases; stated that she is more comfortable with supporting the proposed fee increases. Councilmember deHaan inquired whether consideration was given to raising all of the Jack Clark fees to the current Earl Fry fees, and increasing the monthly fees by 10%-15%. Ms. Sullwold responded the Golf Commission considered a similar case scenario; stated not enough money would be generated; raising all Jack Clark rates to Earl Fry rates would generate approximately $100,000 a 10% annual pass increase would generate approximately $40,000; the Golf Commission was trying to come up with something more substantial; the Golf Commission ran a scenario of trying to raise all rates to a level that would generate $700,000 additional income and the rates were astronomical. Vice Mayor Tam stated that she is not opposed to raising fees; inquired whether there is any way to recover the cost per round with the fee structure. Ms. Sullwold responded $39.00 is the average cost per round; stated some rounds are priced higher, some lower; rates need to be lower than more desirable competitors; the City does not offer some of the same amenities as competitors. Vice Mayor Tam stated the Golf course would be resigned to forever losing money if operating costs cannot be met. Ms. Sullwold stated the Golf Course could be in the black if a fee increase generates $300,000 an operator does some marketing and promotion, and strong management is in place. Councilmember deHaan stated approximately $1 million is being taken out of the operating budget ; Council is willing to lose $500,000 in General Fund revenue when the operator comes in. Regular Meeting Alameda City Council 10 August 19, 2008 | CityCouncil/2008-08-19.pdf |