pages: CityCouncil/2008-07-15.pdf, 24
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CityCouncil | 2008-07-15 | 24 | which Mr. Ratto and Ms. Moehring responded in the negative. Commissioner deHaan moved approval of the staff recommendation. Chair Johnson stated that a requirement should be added regarding spending a certain percentage of grant funding on marketing and promotion. Commissioner Matarrese seconded the motion with inclusion of a policy for promotion and evaluation for GABA [in addition to PSBA and WABA; stated the issue is a policy decision; a return is needed if the City invests approximately $225,000 in tax dollars; the return can be predicated on 50% of grant funding going to promotion; evaluations need to be performed. Commissioner Gilmore stated the measurement [of success) would be difficult for GABA because GABA is spread across the City. Chair Johnson stated customer surveys could be performed. Commissioner Matarrese stated business license fees are calculated on gross; increased performance could be reviewed. Councilmember deHaan concurred that an evaluation needs to be performed. Commissioner Tam stated sales tax revenue has been flat for many years; a better measurement would be the return to the City; business districts take care of the street maintenance and advertising, which the City cannot do; she does not want measurement tied directly to producing a business tax increment. Commissioner Matarrese stated that business license tax and sales tax revenues are a bottom line measurement. Commissioner Tam clarified that the motion is to fund recommended levels to all three business districts; inquired what would be the threshold for advertising and promotion. Chair Johnson responded 50%; stated GABA can advise how their success would be measured. Commissioner Gilmore stated GABA is different from PSBA and WABA ; PSBA and WABA are spending an incredible amount of money on advertising; GABA has never spent 50% of grant funding on advertising. Eric Kos, GABA President, stated that he has been GABA President Special Meeting Community Improvement Commission 5 July 15, 2008 | CityCouncil/2008-07-15.pdf |