pages: CityCouncil/2008-07-15.pdf, 23
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CityCouncil | 2008-07-15 | 23 | Commissioner Matarrese stated data needs to be gathered on the correlation of increased sales tax and the City's return. Following Ms. Jacob's comments, Chair Johnson stated WABA and PSBA's marketing, advertising, and promotion costs justify the investment; GABA provides an excellent service to its members public benefit needs to be highlighted. Ms. Jacobs stated that there is a direct correlation between strong, healthy businesses and public benefit; GABA does not put on public events; GABA's advertising remains consistent; a monthly two-page spread is placed in the Alameda Sun which lists all GABA members; GABA affords low-cost, full color advertising to any GABA business. Chair Johnson stated a certain percentage of grant funding should be used for marketing and promotion; a threshold should be set. Commissioner Matarrese stated the City receives three benefits from PSBA and WABA: 1) street maintenance; 2) sales tax revenue; and 3) business license tax revenue; investments should be reviewed every year to see the correlation with the return. Chair Johnson stated GABA's administrative costs are funded that she is not sure whether using grant funding for said purpose is appropriate. Commissioner deHaan stated GABA is a very small operation, but is viable and important; four members would be impacted when Orchard Supply Hardware moves into the Alameda Towne Centre; GABA's proposed grant amount is not that monumental. Chair Johnson stated that she does not have a problem with the amount, but with funding administrative costs requiring that a certain percentage of funding be spent on marketing, advertising, and promotion would satisfy the requirement of ensuring a return to the public; the City does not fund the Chamber of Commerce and Harbor Bay Business Park. Ms. Jacobs stated one of the reasons for the inception of GABA was to afford businesses outside the two districts an opportunity and venue to be an association. Chair Johnson stated GABA provides a very useful, valuable function to its members; the question is how to ensure that the public is getting a return; Alameda has many worthy non-profits that are not funded; inquired whether PSBA or WABA would have any problem with setting a 40%-50% threshold [for advertising and promotion], to Special Meeting Community Improvement Commission 4 July 15, 2008 | CityCouncil/2008-07-15.pdf |