pages: CityCouncil/2006-06-07.pdf, 3
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CityCouncil | 2006-06-07 | 3 | Dr. Manross outlined sampling and accuracy levels. Chair Johnson inquired the reason for having both community at large and registered voters. Dr. Manross responded the groups represent two distinct populations; the community at large has one set of core values and collective wishes; the electorate has a different set of core values; if a funding mechanism were entertained, the City would want to know where the electorate stands and where the electorate agrees with and differs from the community at large. In response to Chair Johnson's inquiry regarding whether a survey done today would be relevant in a couple of years, Dr. Manross stated core values do not change there can be shifts; however, benchmarks would be established. Commissioner Daysog stated if the sample is increased from 300 to 400, the cost increases from $14,500 to $15,500 suggested a sample size of 600, 300 community at large and 300 registered voters. Dr. Manross stated the recommendation was proposed in order not to exceed a $15,000 budget the proposed study typically takes 15 to 17 minutes; a 12 minute study would be restrictive as to the amount of information that can be secured; keeping the sample at 300 and increasing the time from 12 to 15 minutes, would cost $16,000, but additional information would be gathered; increasing the sample to 400 and the time to 15 minutes would cost $17,000; suggested the Commission consider a higher sample amount or longer survey. Commissioner Daysog stated the survey should be as accurate as possible. Dr. Manross stated an economic development and redevelopment study is typically 400 participants and 15 to 17 minutes, which would be his recommendation. Commissioner deHaan stated the City is trying to update the visioning process and the Economic Development Strategic Plan (EDSP) i the City did not use a questionnaire last time; inquired why a survey should be used now and whether future funding mechanisms would be included. The Development Manager responded the budget was over $100,000 for the EDSP and downtown visioning plan in 2000; there was a 25 member task force and an extensive community process; there is not funding or need for something as extensive; the survey is intended to be a periodic review, is a more formal way to supplement the community Special Meeting Community Improvement Commission 3 June 7, 2006 | CityCouncil/2006-06-07.pdf |