pages: CityCouncil/2005-06-21.pdf, 11
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CityCouncil | 2005-06-21 | 11 | Councilmember Matarrese inquired whether having the 7:30 p.m. run would be better for marketing. Ms. Zuppan responded that added features attract users. Councilmember Matarrese stated that time is needed to allow the marketing to work and be assessed. Vice Mayor Gilmore stated there would be more people on the 7:30 p.m. run now if the run was a desired feature; missing the target would require putting in a lot of money or not meeting the 40% fare box requirement and losing the entire ferry operation. Councilmember Daysog inquired what the break even number of riders would be for the 7:30 p.m. run, to which Ms. Zuppan responded 22 riders. Mayor Johnson inquired whether the Executive Director of the WTA had any thoughts on the matter. Steve Castleburry, WTA Chief Executive Officer, stated there is uncertainty in marketing; information obtained in surveys is highly unreliable. Mayor Johnson inquired whether there is any information on the impacts of cuts elsewhere. Mr. Castleburry responded that the City of Larkspur did not lose as many riders as anticipated; stated ferry ridership is up compared to other services. The Acting City Manager stated that part of the increased ferry ridership is because the economy is starting to get a little better having the trial period in the summer might not be good because people are on vacation. Mayor Johnson inquired about lost ridership last summer. The Acting City Manager stated that last summer would not be a good comparison because the ferry was down for four months. The Public Works Director corrected the break even number of riders for the 7:30 p.m. run to 36. Regular Meeting Alameda City Council 11 June 21, 2005 | CityCouncil/2005-06-21.pdf |